So there I was! Table dressed, poster positioned, Square device details in my head, books, cards, bookmarks and newsletter signup forms at the ready. This was going to be a great weekend. I’d get to talk to loads of people about my writing and, hopefully, sell books and get a couple of speaking gigs. Oh, and I had been asked to be a panelist talking about self publishing.
What could go wrong?
The workshop was well attended with lots of people anxious to hear what my co-panelist and I had to say about self-publishing. Good questions abounded and Carolyn Arnold and I got into a great rhythm, each drawing on our own self publishing experiences. I even sold four books that first day even though crowds were minimal.
Actually there were no crowds. A better phrase would be dribbles of people. And when Sunday morning we opened to basically no one there it was time to take action. Here is a list of what I did to use the time wisely.
5 Ways to Maximize Your Time at a (Failed) Book Fair
When no one is at your table or any of the others near you, check your email, tweet about the event, or text friends to come visit you.
Take pictures of the other authors at the event. This is a great time to make connections and new friends.
Talk to the other authors. You can learn a lot. I found the name of a company to question about cards with a free gift link to my eBooks. And you can meet some really great people. Authors are almost always ready to share.
If time is really dragging pull out your iPad and write your blog post or newsletter for the coming week. Make lists of marketing things to do. I got my newsletter for Tuesday roughed out so that Monday night I just had to transfer it to MailChimp, do a few fixes and such, and my newsletter for my very special list people was all ready. It was so ready that inadvertently I sent it Monday night! Anxious or what?
Figure out a way to make lemonade. What could I do to find the positive in Sunday’s abysmal showing? (I sold nothing. Neither did many others.) Well, I decided to write this blog post with a positive slant on my weekend event. I also got two writing pieces out of the weekend so my time was far from wasted.
This is often the life of an author. We plan as best we can but sometimes venues are just not what we planned and we must be ready to make the best of the situation. I hope that this event next year is better attended, for sure, but my weekend was useful and fun just the same.
Click on the Loyalist trilogy books below for great historical stories: