One of the gifts I received for Christmas shows yet again how closely my husband is tuned in to my writing life. He knows that having just launched the third in my Loyalist trilogy, I am working even harder on marketing. After all, what good is writing a great series if few people know about it?
While my next writing project is simmering in my mind, I’m going to step up my already busy book marketing life. My husband bought me this book: Online Marketing for Busy Authors. (Click to see it on Amazon.)
Now I have a closet full of books on writing and even a few on marketing. The first book I read on the subject linked writing and selling right in the title so I know how important the selling part is to a writer’s career. And before I open Burke’s book I’m going to list my own marketing methods to date:
Talk about your writing whenever you can. So many people will be thrilled that you’ve included them in your writing inner circle. (Of course, you don’t want to become annoying!) Believe it or not, having published books seems to give a writer the right to call herself an author and most people respect that.
Get on as many social media outlets as you can handle comfortably and keep them up to date. I use Facebook, both my main page and my author page, sometimes I do ads on these; Twitter; Pinterest; and, to a lesser extent, LinkedIn. I’m planning to step up my YouTube game in 2017 and post regular videos.
Look for speaking gigs that relate to the subject matter of your book. Historical and Loyalist groups are delighted to hear about my Loyalist trilogy. Elementary schools would be excited to get in children’s book authors. Those with non-fiction books can look for their peeps among those who need/want their books about dog-grooming, lifestyle suggestions, or dating advice.
Offer to do special presentations where your book is most suited. Last summer I did a July 1st (Canada Day) table at a wonderful museum in London. For that I did special games for kids that related to the history at the museum and in my books. Of course the woman who wanted to dumb my games down for her kids by giving them the answers kind of missed the point.
Make it your goal to do at least one thing to market yourself and your books EVERY DAY. This keeps you on top of your marketing game and increases your chances of the world finding out about your books. It also results in all kinds of people knowing you. Just a few days ago I received a lovely thank you letter from a couple who subscribe to my twice monthly newsletter telling me how much they enjoy it and wishing me Merry Christmas. I so appreciated that both for the kindness it showed and for the feedback on what I am doing.
Here is a link to some blog posts related to this topic which will show you my journey along the marketing road. On that blog I really talk about my writing journey to publication and beyond so there may be other things there that interest budding writers. Whatever your interest I hope the articles help you. Meanwhile I am going to push on with marketing my Loyalist trilogy. For this morning? I’m going to go down my list of previous speaking venues and see if there is somewhere I might seek a return gig now that it’s almost four years since I’ve been to some of them. Happy New Year!
The Loyalist’s Wife, The Loyalist’s Luck, The Loyalist Legacy
by Elaine Cougler
Available at Amazon.com and many other places.